Practical advice on commercial lighting from LED retrofits to lighting design.

Our lighting designers answer countless questions when it comes to helping their customers understand light color and quality. Lighting Design Manager, Tori Cole, is here to help simplify some of the complexity around design, color quality, and LED lighting. Follow along as she answers some of the most common questions. 

Properly aimed lighting is one of the most important, yet easily overlooked aspects of great retail design. Done correctly, it will accent the merchandise you want to sell and lead your customers through your store. Check out this step-by-step guide on aiming to make your store attractive to customers. 

Exciting and dynamic lighting in your retail store is a critical ingredient to creating an appealing store environment. Lighting affects your customers more than you may realize.

But let's say you have "decent" lighting right now, how do you take it to the next level? 

It can be difficult and cumbersome to weed your way through thorny, tangly lighting jargon. (It can get be overwhelmingly complex.) No matter your budget or experience with lighting, here are some straightforward retail lighting design strategies you can adapt right now. 

The craziest shopping day of the year is right around the corner.

Retail managers no doubt have lengthy to-do lists as Black Friday approaches. Updating the visual appeal of their store should be one item on that list. 

If you work in retail, there are some simple, quick, and effective lighting tweaks you can put in place right now to provide a better shopping experience for your customers. These things will allow you to highlight certain products you want to move and provide additional security measures. Now is the perfect time to make these updates, before the mayhem of the holiday season descends upon us.