Lighting is one of those things that can be easily taken for granted. It’s sort of like cell phone service or drinking water –– it’s not something most people pay attention to unless it’s off.
Just like cellular networks and purified drinking water, details matter in lighting. Ensuring a cell signal isn’t spotty or that the total dissolved soluble content of water is palatable is a science. And it’s pretty easy to mess up.
With lighting, mistakes rarely go unnoticed. And even the less-noticed ones can have a trickle-down effect on sales.
The job of the lighting designer is to help you avoid such oversights, ensuring your lighting is sharp, consistent, and right for your brand.
In that spirit, here are the most common mistakes our team sees in retail lighting design: